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IsChatGPTshortlisting rival payroll platforms instead of yours?

B2B SaaSAI Visibility

Monitor payroll buying queries that determine AI shortlist placement

Identify where AI platforms exclude your payroll software from high-intent comparisons and quantify competitive displacement impacting revenue.

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HubSpot
HubSpot
Last 7 days
All tags
All Models
Overview •HubSpot's Visibility trending up by 5.2% this month
Visibility:3/14
Sentiment:2/14
Position:5/14

HubSpot's competitors

Compare HubSpot with its competitors

#BrandVisibilitySentimentPosition
1
Zendesk
Zendesk
72%0.5
86
#2.7
2
Intercom
Intercom
66%
62
0.2
#2.90.1
3
HubSpot
HubSpot
60%0.3
89
#3.6
4
Salesforce
Salesforce
38%0.3
76
#3.9
5
Airtable
Airtable
28%
88
0.4
#2.30.2
#DomainTypeUsedAvg. Citations
1
reddit.com
UGC32%41%
2
techradar.com
Editorial43%46%
3
wikipedia.org
Reference28%35%
4
youtube.com
UGC55%60%
5
google.com
Search80%90%

Domains by Type

Most used domains categorized by type

12%
UGC
Editorial
Corporate
Competitor
Others

Payroll Query Coverage

Monitor high-intent commercial, feature, and regulatory payroll queries that determine AI shortlist placement.

Competitive Displacement

Identify where competitors replace your payroll platform inside AI-generated comparisons.

Shortlist Share Metrics

Quantify AI Share-of-Recommendation and measure shortlist exposure across tracked models.

Remediation Directives

Receive structured, payroll-specific content briefs required to regain and defend AI shortlist inclusion.

/ Payroll AI Share

Your payroll AI control center. Track how ChatGPT, Claude, Gemini, and Perplexity position your platform in commercial payroll queries. See where you are excluded, who is replacing you, and the exact actions required to recover revenue.

Measure Payroll AI Shortlist Placement

Track your inclusion across high-intent payroll buying prompts. Monitor AI Share of Recommendation, competitor displacement, and where your platform is absent from shortlist answers.

Displacement Signal

SMB Payroll
Mid-Market Payroll
Compliance Queries

Oct 07, 2025

SMB Payroll
54.7%
Tracked Queries:147
US Federal, Multi-State US
Mid-Market Payroll
42.8%
Tracked Queries:89
US Federal, UK PAYE
Compliance Queries
35.7%
Tracked Queries:213
Multi-State US, Canada CRA

AI Share of Recommendation Across Models

best payroll software for small business

🇺🇸United States

gusto vs rippling comparison

🇺🇸United States

adp alternative for startups

🇬🇧United Kingdom

multi-state payroll compliance software

🇺🇸United States

payroll software with time tracking

🇨🇦Canada

uk paye payroll system

🇬🇧United Kingdom
Bixbite
Page Views
GSCSearch Clicks
ShopifyUser Sessions
GSCImpressions
Bounce Rate
GSCCTR

Quantify AI Revenue Risk

Measure how AI shortlist inclusion correlates with organic traffic, demo requests, and pipeline creation. Identify where AI visibility diverges from SEO — and where revenue leakage begins.

Interrogate Your AI Positioning

Query your payroll AI exposure in plain language. Identify which competitors dominate commercial prompts, which external sources influence LLM answers, and which content gaps are costing you shortlist inclusion.

Monitor payroll AI recommendations in real time

Track how ChatGPT, Claude, Gemini, and Perplexity position your payroll platform inside high-intent buying queries and comparison prompts.

bixbite.fun
Hubspot
Last 24 hours
All Models
Crawlers •
ChatGPT
ChatGPT
+12%
11,454
Perplexity
Perplexity
+5%
5,950
Claude Bot
Claude Bot
-3%
4,391
Gemini
Gemini
+8%
3,504

Citations by time

Crawler activity broken down by hour

ChatGPT
Perplexity
Claude
Gemini

Top Pages

1
/3,436
2
/features/content-creation2,380
3
/blog/what-is-ai-search2,196
4
/pricing2,102
5
/about1,847

Citation Sources

1
ChatGPT
11,454
2
Perplexity
5,950
3
Claude
4,391
4
Gemini
3,504

Shortlist Monitoring

Monitor inclusion and exclusion across high-intent payroll comparison queries as AI responses update.

Competitive Displacement

Identify which payroll competitors replace your platform inside AI-generated recommendations.

Citation Source Mapping

Analyze external sources and comparison structures influencing AI recommendation outcomes.

Remediation Directives

Receive structured payroll-specific briefs outlining the exact updates required to regain shortlist placement.

Control Your Payroll AI Shortlist Placement

Track how AI platforms rank your payroll software across high-intent buying queries and identify where competitive displacement is occurring.

Visibility

Measure the percentage of high-intent payroll buying queries where your platform is recommended within AI-generated shortlists.

Position

Analyze your relative ranking across payroll AI comparison results and identify strategic opportunities to strengthen shortlist placement.

Sentiment

Assess how AI systems characterize your payroll platform, including emphasized strengths, perceived limitations, and competitive positioning signals.

What is the best payroll software for small businesses in 2026?

Claude

Choosing the right payroll software depends on compliance coverage, automation depth, integrations, and total cost. Here's a breakdown of leading payroll platforms for small and mid-sized employers in 2026.

# 1
Gusto
Gusto

Gusto is a popular SMB payroll platform known for automated tax filings, employee onboarding, and benefits management. It simplifies compliance for growing teams. However, larger employers may find its advanced reporting and customization limited compared to enterprise systems.

# 2
Rippling
Rippling

Rippling is a full-service payroll and HR platform designed for multi-state and international teams. It combines payroll, IT, and benefits in one system, offering deep automation and integrations. Pricing and implementation complexity can increase for smaller businesses.

Rippling
Rippling
Visibility
63%
Sentiment
90
Position
# 2.6
# 3
ADP
ADP

ADP is an enterprise-grade payroll provider offering scalable payroll, compliance, and workforce management solutions. It is widely adopted by mid-market and enterprise employers seeking robust compliance infrastructure. Smaller companies may find the platform complex and higher priced than SMB-focused alternatives.

Control Payroll AI Comparison Rankings

See how AI ranks payroll vendors in high-intent comparison queries and where your platform is excluded from shortlist consideration.

Rippling vs Paychex vs ADP for a 150-employee US company with multi-state payroll?

Perplexity

Rippling, Paychex, and ADP all handle multi-state payroll for 150 employees, but differ significantly in approach. Rippling leads with unified HR-IT-finance automation. Paychex and ADP offer traditional payroll with custom pricing and PEO options.[rippling]

Key Features

  • Rippling: 90-sec payroll, 150+ automations, unlimited off-cycle pays. [rippling]
  • Paychex: Scalable HCM, automated processing, PEO for 50-1,000+ employees. [themissionhr]
  • ADP: Flexible pay types across 50 states, time/accounting integrations, full-service support. [youtube]

Pricing (est.)

Provider
Price
Rippling
$8+/emp
Paychex
$5+/emp
ADP
$4-8/emp

Ratings

Rippling: 4.8-4.9/5 (G2/Capterra). Paychex/ADP: 4.2-4.4/5 with mixed support feedback.[rippling]

Verdict

For 150 employees prioritizing automation, choose Rippling—cost-effective and unified. Opt for Paychex/ADP if needing PEO benefits or enterprise support. Request demos for tailored quotes.[adp]

AI Shortlist Share

Measure how often your payroll platform appears in commercial comparison prompts across leading AI models.

Competitive Positioning

Understand how AI frames your platform versus Rippling, ADP, and Paychex in high-intent buying queries.

Comparison Intelligence

Identify which sources and feature narratives influence AI recommendations in payroll evaluations.

Displacement Tracking

Detect when competitors gain shortlist placement and quantify the share of recommendation you are losing.

Monitor payroll buying queries that shape AI recommendations

Execute daily across high-intent payroll comparison, alternative, feature, and compliance queries to understand how AI platforms allocate demand.

bixbite.fun
Hubspot
Last 30 days
All Models
Prompts •
Prompt Types
#
Prompt
Visibility
Top Competitor
Est. Volume
Difficulty
Mentions
1crm for freelancers
77%
QuickBooks
QuickBooks
MediumEasy198
2ai knowledge base tool
83%
Guru
Guru
HighMedium245
3notion vs hubspot
72%
Notion
Notion
MediumEasy187
4best invoicing software 2024
58%
QuickBooks
QuickBooks
Very HighHard512
5hubspot vs salesforce for smb
89%
Salesforce
Salesforce
HighMedium623
6crm for small businesses
68%
Salesforce
Salesforce
Very HighHard983
7team wiki software
64%
Notion
Notion
MediumEasy298
8accounting software comparison
52%
QuickBooks
QuickBooks
HighHard441
9zendesk alternatives 2024
69%
Zendesk
Zendesk
MediumMedium256
10guru ai for customer support
74%
Guru
Guru
LowEasy132
11notion workspace setup
81%
Notion
Notion
HighEasy389
12hubspot crm onboarding
66%
HubSpot
HubSpot
MediumMedium174
Showing 12 of 12 prompts

Payroll Query Universe

Structured coverage of commercial, feature, and regulatory payroll queries influencing AI vendor selection.

Recommendation Allocation Analysis

Identify which payroll competitors receive inclusion across critical buying scenarios.

AI Demand Distribution

Quantify how recommendation share shifts across models and where revenue exposure is concentrated.

Structured Remediation Briefs

Receive machine-readable directives detailing the structural and content changes required to regain recommendation placement.

Payroll AI Shortlist — Product Overview

Request a payroll AI shortlist demo. Book a demo

Background

Protect Payroll Revenue
From AI-Driven Displacement